Agneta Olsson is a prominent leader and inspiration in the world of business and leadership. She has worked as Global Marketing Manager at Santa Maria and played a central role in popularizing the concept of "Friday Coziness" in Swedish homes. During her years at Santa Maria, the company's turnover increased from SEK 400 million to an impressive SEK 4.2 billion in just 12 years. After her success at Santa Maria, Agneta became an external CEO in another industry and wrote the book External CEO – How to Succeed , which became a bestseller. Agneta is also the author of the book The Owner's Guide , where she sheds light on the role of the owner and what it takes to build long-term successful companies. The book is aimed at company owners, boards of directors and leaders in owner-managed companies and is based on the experiences and insights that Agneta herself has gathered throughout her career.

Today, Agneta inspires with her lectures about making the impossible possible, daring to fail (even encouraging failure) but always getting back up. Her experiences and insights have made her a sought-after speaker and a respected authority in the business world. Agneta is a pioneer and a role model who emphasizes the importance of challenging yourself and never stopping striving for development, either privately or in the company.

Agneta Olsson is an experienced speaker who combines personal experiences and company challenges in her lectures.

She emphasizes the role of the rebellious entrepreneur in creating successful companies and prosperous employees. Agneta shares insights on maintaining engagement in a complex business world, motivating employees to want to perform and creating a culture of innovation. Through her own success journey at Santa Maria, where she was Global Marketing Manager and contributed to impressive growth, Agneta tells how as a team you can make the impossible possible.