Fresh from completing his four-year tenure as Samsung Africa’s Head of Gen Z Marketing in August 2025, Anesu — aka “The Blck Sparrow” — is a culturally curious marketer driven to bring never-before-done ideas to life, building authentic connections with next-generation consumers.

During his time at Samsung, Anesu led a holistic, experimentally driven approach that integrated research, influencer marketing, digital content, and strategic brand partnerships and activations, consistently pushing the boundaries of creativity and marketing excellence. Notable achievements include pioneering Samsung’s first-ever TikTok campaign in 2022, which generated over 5 million organic views, and cultivating standout collaborations with global and cultural leaders including Adidas, Hypebeast, Disney, Pantone Sundays, Cotton On, and Contiki Travel. He also conceptualised a groundbreaking live shopping experience that seamlessly fused culture with commerce — creating a space where good music and great deals came together.

Alongside his corporate work, Anesu has plays an active role in shaping the future of the marketing industry in South Africa. He currently serves as the chair of the Youth Development Board at the Marketing + Media Alliance South Africa (MMA SA), where he contributed to initiatives designed to help marketers reach younger audiences and develop future talent. In this capacity, he helped lead thought leadership efforts, AI education programmes, and youth-focused industry discourse.

Currently, Anesu channels his expertise, insights, and proven frameworks in his role at Humanz South Africa as Head of Communities for L’Oréal South Africa, helping to shape the future of advocacy and beauty storytelling for one of the world’s leading beauty brands.

Beyond his core roles, Anesu regularly shares his knowledge at conferences, online webinars, and private team workshops, speaking on Gen Z marketing, influencer strategy, and unlocking creativity to drive innovation within organisations.

And when he’s not focused on marketing, Anesu brings his energy to the stage as a dynamic MC known for creating unforgettable moments. From quirky game-show-style activities to unexpected corporate dance moves that get entire rooms moving, he delivers an experience audiences won’t forget — making him an MC you’ll never regret booking for your event.

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