Angela Shurina is an executive coach, speaker, and behavior-change strategist specializing in leadership, culture transformation, and high-performance people-centric systems.

She is the founder of Your Best Coaching, a coaching, facilitation, solution design & consulting company focused on helping organizations translate strategy into consistent behaviors that scale and last, that drive measurable ROI of culture and people initiatives, leadership development, tech adoption, strategic transformation - turning them into consistent business results.

With more than 18 years of international experience across 4 continents, and having lived in over 15 countries, Angela has worked with leaders, founders, and teams in consulting, technology, finance, government, and healthcare. Her work focuses on one of the most overlooked barriers to transformation: the gap between strategy and what people actually do every day.

Angela helps organizations close that gap by designing systems where the right behaviors become the consistent default. Her work combines behavioral science, neuroscience, leadership development, systems thinking, coaching methodology, change management & change psychology with practical system design to help companies build environments where people can consistently perform at their best. Instead of relying solely on training or top-down change initiatives, she works with leadership teams to design the structures, habits, and incentives that make meaningful change predictable and sustainable.

Angela works closely with executives, transformation leaders, and team managers to create cultures that foster ownership, proactive collaboration, psychological safety, and faster decision-making.

Angela’s work is grounded in a simple but powerful idea: culture is not what companies say they value - it is what people consistently do. And DOING can be designed for.

By focusing on behavior design and leadership practices that scale across teams, she helps organizations create sustainable performance rather than short-lived initiatives.

Beyond consulting and coaching, Angela does regular speaking at public and internal events, she facilitates offsites and workshops, immersive transformation leadership retreats that combine body-mind practices with transformational leadership methodologies.

Angela also hosts the Change Wired Podcast (1600+ episodes), where she speaks about the science of change and interviews leading experts in behavioral science, leadership, and innovation about how organizations can adapt and thrive in an era of accelerating change.

Angela is passionate about helping leaders unlock more human potential for more positive impact and build cultures where people are engaged, adaptable, and capable of doing their best work. Through her speaking, coaching, facilitation and advisory work, she supports leaders in designing organizations that are not only more productive, profitable and innovative, but also more human.

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