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Angela Shurina is an executive coach, speaker, and behavior-change strategist specializing in leadership, culture transformation, and high-performance people-centric systems.
She is the founder of Your Best Coaching, a coaching, facilitation, solution design & consulting company focused on helping organizations translate strategy into consistent behaviors that scale and last, that drive measurable ROI of culture and people initiatives, leadership development, tech adoption, strategic transformation - turning them into consistent business results.
With more than 18 years of international experience across 4 continents, and having lived in over 15 countries, Angela has worked with leaders, founders, and teams in consulting, technology, finance, government, and healthcare. Her work focuses on one of the most overlooked barriers to transformation: the gap between strategy and what people actually do every day.
Angela helps organizations close that gap by designing systems where the right behaviors become the consistent default. Her work combines behavioral science, neuroscience, leadership development, systems thinking, coaching methodology, change management & change psychology with practical system design to help companies build environments where people can consistently perform at their best. Instead of relying solely on training or top-down change initiatives, she works with leadership teams to design the structures, habits, and incentives that make meaningful change predictable and sustainable.
Angela works closely with executives, transformation leaders, and team managers to create cultures that foster ownership, proactive collaboration, psychological safety, and faster decision-making.
Angela’s work is grounded in a simple but powerful idea: culture is not what companies say they value - it is what people consistently do. And DOING can be designed for.
By focusing on behavior design and leadership practices that scale across teams, she helps organizations create sustainable performance rather than short-lived initiatives.
Beyond consulting and coaching, Angela does regular speaking at public and internal events, she facilitates offsites and workshops, immersive transformation leadership retreats that combine body-mind practices with transformational leadership methodologies.
Angela also hosts the Change Wired Podcast (1600+ episodes), where she speaks about the science of change and interviews leading experts in behavioral science, leadership, and innovation about how organizations can adapt and thrive in an era of accelerating change.
Angela is passionate about helping leaders unlock more human potential for more positive impact and build cultures where people are engaged, adaptable, and capable of doing their best work. Through her speaking, coaching, facilitation and advisory work, she supports leaders in designing organizations that are not only more productive, profitable and innovative, but also more human.
Your AI Tools Are Amplifying the Wrong Thing.
AI doesn't create performance. It amplifies whatever system you already have. How to build the behavior infrastructure that makes AI adoption deliver strategic ROI
Stop Hiring Better People. Fix the Environment They Work In.
High performers leave when the system doesn't support them. A behavior-science perspective on why your best people underperform — and what leaders can actually do about it.
The Missing Link Between Strategy and What People Actually Do.
Most organizations design brilliant strategies for spreadsheets. This talk is about the engineering layer between knowing what to do and it actually happening every day, across every team.
Performance Doesn't Scale. Systems Do.
What happens to execution, ownership, and strategic thinking as your company grows, and how to engineer the infrastructure that keeps performance consistent at every stage.
Wellbeing Without Systems Is Just Hoping for The Best.
Why most workplace wellness programs produce awareness but not change, and how a behavior-first, systems-backed approach creates lasting results you can measure long after intervention is done.
Behavior First: Why Smart Companies Are Engineering Culture, Not Communicating It.
The shift from values-based culture programs to observable, measurable, designable behavior systems, and why it's the only approach that survives scale.
Your Culture Is a Behavior Problem (Not "Wrong People" Problem).
Why the gap between your values and your team's daily actions isn't a "wrong people" or motivation issue, and how behavior change design closes it for good.
Stop Motivating. Start Engineering.
Motivation fades. Systems don't. How to build the triggers, defaults, and reinforcement loops that make high performance the path of least resistance that improves and lasts.
Closing The Intention-Action Gap.
Your people know what to do. They just don't do it consistently. The behavioral science behind why, and the system design that fixes it.
You Don't Have a People Problem. You Have a Design Problem.
When teams underperform, leaders reach for training, hiring, or motivation. The data says the environment is almost always the real answer.
The Habit Layer Your Organization Is Missing.
Between strategy and results, there's a layer most organizations skip entirely — the specific, repeatable behaviors that need to become automatic to create the transformation you want.
