Prof. Alistair Mokoena, a Marketing professor at the North-West University (NWU) Business School, is a seasoned marketing, media, advertising and tech professional with a PhD in Business Administration. He is currently completing a second doctoral degree (DBA). Prof Mokoena is a Chartered Marketer with the Marketing Association of South Africa, a board member of the American Society of South Africa, and a member of the Institute of Directors South Africa, with over 28 years of corporate experience in various roles and industries, including FMCG, financial services, telco, media, advertising, technology and professional services.

Prof Mokoena was the Country Director for Google South Africa from April 2020 to July 2024 where he was responsible for Google's commercial operations in South Africa. In this role he collaborated with customers and social partners in accelerating Africa's digital transformation.

He is a philanthropist who is passionate about bridging the digital divide and ensuring that Africa benefits from digital technology. He launched the Alistair Mokoena Education Fund in 2024 to provide financial assistance to university students from disadvantaged backgrounds.

He serves as a member of the Advisory Board at the North-West University Business School and a member of Council at the University of Johannesburg.

He is the author of the best selling book “Servings of self-mastery.” Prof Mokoena has published many academic articles and contributed chapters to several books. He’s an internationally renowned keynote speaker, moderator and a business coach.

He was recognized as the Best Advertising and Marketing Leader in South Africa in 2019 by the Global Brands Magazine Awards, finalist in the Marketer of the Year category at the IMM Awards in 2023, Recipient of a Distinguished Alumni Award at NWU University in 2023, and Recipient of a Distinguished Alumni Award at Rhodes University in 2024

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