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Yair Schoenfeld is the Co-Founder & Head of Consultants at BST, a business consulting and sales training
firm. An expert keynote speaker, business consultant, trainer, and author specializing in sales, customer
service, business development, leadership, and management.
With over 30 years of experience working with top global firms across various industries, he has honed
his expertise in creating practical tools and workshops that empower business leaders and their teams to
maximize their potential. As an expert business consultant, Yair collaborates with business leaders,
managers, and entrepreneurs to support their growth.
Leveraging his extensive knowledge, Yair combines creativity and strategic thinking with practical
approaches that help organizations grow and achieve long-term goals. His international experience,
along with proficiency in four languages, enables him to forge global connections and lead significant
processes in multinational organizations.
Yair's passion for the business and entrepreneurial world is evident in his relentless pursuit of continuous
performance improvement. He believes in developing intervention methods tailored to each client's
unique needs. Committed to creating personal and organizational breakthroughs through out-of-the-box
solutions, Yair guides his client’s hand-in-hand through transformation and growth. With years of
personal and professional coaching for managers, he emphasizes developing managerial skills and
leading teams to success. His ability to identify potential and translate it into tangible results makes him a
key figure for any organization striving for genuine change and market leadership.
On a more personal note, Yair resides in Israel and holds a deep affection for the country despite its
challenges. He is a father to three grown children and lovingly authored the book, 18 Insights I Wrote for
My Children Before Entering the Business World (2016). Yair strives to maintain a daily morning walk
along the beach, enjoys cooking, and never declines a glass of fine wine—even if it’s not particularly
exceptional. Yair is a big believer in the value of lifelong learning and finds happiness in guiding people to
unlock their potential.
The author of three books: Best Seller (2015), the aforementioned, 18 Insights I Wrote for My Children
Before Entering the Business World (2016), and My Conversations with Isabel Artemis (2022). Yair also
offers courses on Udemy, amassing over 2200 students to date across the globe.
Yair is an engaging and insightful speaker and presenter who has inspired countless professionals to
achieve their next breakthrough. Whether you're looking to enhance your leadership skills, boost sales
performance, or drive business growth, Yair Shoenfeld's expertise, passion, and dynamic approach make
him highly sought-after.
Top Manager – Top Team
What is the secret of outstanding managers? How do they manage to build a winning team and
lead their business unit to breakthroughs in times of continuous change and uncertainty? We will
explore the components of managerial excellence and the fundamental conditions for creating a
synergistic team of talented individuals working together to achieve a common goal.
● The Butterfly Effect” in Management - Practical tools for creating a managerial “Butterfly Effect” –
an unstoppable, thriving, and high-performing team. Learn the five principles of management,
establish and institutionalize management routines, nurture individuals, and inspire the group
● “What is 86,400?” – Maximizing and Managing Time Potential
Principles and practical tools for maximizing daily productivity while increasing efficiency,
effectiveness, and balance in life. Gain self-management skills to effectively handle your day,
week, and work month. This is a fun session that connects personal and business vision to
everyday life.
● The Art of Selling - Influence and persuasion tools for effectively managing a business meeting
and throughout the sales process. The content can be tailored to any type of sale and segment,
including B2B and C2B.
● Handling Objections - How can you address barriers in the sales process and turn conflicts into
opportunities for collaboration
● Rules for Success in Strategic Business B2B Sales- Practical and proven tools to improve results in
sales to business, global, and strategic clients. Learn tools for "value selling" in prolonged and
complex sales processes.
● Achieving your next breakthrough – Creating a Wave of Excellence in Leadership and Business
Management - What are the components of business excellence, and how can you practically
focus on them?
● Know Your Business – Building a Business Improvement Plan -
How can you identify and address weaknesses in your business unit?
An in-depth review of 15 dimensions that impact business success, including self-assessment and
learning a collection of practical ideas to improve performance using various methodologies.
● Excellence in Service – The Winning Growth Engine!
An enjoyable and experiential session that motivates participants to immediately engage in
efforts to improve internal and external service!
Based on existing categories and topic examples, virtual programs, presentations and keynotes can be
tailored to the clients unique needs.
